MODULE / 02Platform Price Optimization

A different commission deserves a different price.

Essen4u calculates what each listing actually earns after platform commission and food cost, then adjusts its price per platform so it stays inside the margin you decided on. Every change is logged, and nothing moves outside your limits.

Adjustment log5 decisions today
TimeListingPlatformPriceReasonStatus
12:04Paneer Tikka Rice Bowl
Bowl Culture
Platform B₹249 to ₹279Commission 22% to 28%Auto
12:31Paneer Tikka Roll
Midnight Rolls
Platform C₹189 to ₹199Lunch demand +18%Auto
13:10Brownie Stack
Sugar Stack
Platform C₹219 to ₹239Below 24% floorApproved
15:02Paneer Tikka Roll
Midnight Rolls
Platform C₹199 to ₹189Demand back to baseAuto
16:45Butter Paneer
Tandoor Theory
Platform A₹329 to ₹369Blocked: exceeds 12% capHeld
Boundaries: Bowl Culture
Margin floor24%Listings are repriced or flagged when they fall below this.
Price ceiling₹289No automatic price goes above this for this dish.
Max change per adjustment12%Larger moves are held for review.
ApprovalAuto within limitsSwitch to manual for this brand at any time.

How an adjustment happens

Signal, check, publish, log.

  1. A signal arrives

    A platform commission changes, demand for a dish moves at a day part, or a recipe cost is updated.

  2. Margin is recalculated

    Price, commission and food cost are combined to find the listing's contribution margin on that platform.

  3. Rules are checked

    A new price is proposed only if it respects your floor, ceiling and maximum change. Otherwise the change is held.

  4. Published or queued

    Within limits and on auto approval, the price goes live. On manual brands it waits for you. Either way, it is logged.

Commission aware

Each platform deal is stored per brand, so a change on one platform only reprices listings on that platform.

Demand responsive

Short, bounded price moves at peak day parts, returning to base when demand settles.

Floors and ceilings

Set per dish, per brand or per platform. Automatic pricing can never cross them.

Change caps

Limit how far a price can move in one step, so customers never see sudden jumps.

Manual approval

Require approval for any brand. Proposed prices wait in a queue with their reasoning attached.

Full history

See every price a listing has had, why it changed and which rule allowed it.

Questions

Pricing, answered.

Will prices change without my knowledge?

Only inside the boundaries you configure, and only on brands set to automatic approval. Every change is logged and visible in the adjustment log.

Can I keep the same price on every platform for some items?

Yes. Lock any listing to a fixed price, or set a floor and ceiling that are equal, and the engine will leave it alone.

How is margin calculated?

Listing price minus platform commission and the dish food cost from the master menu, expressed as a share of the listing price. You can add packaging cost per brand.

Next ticket on the rail

Set the floor. Let the engine hold it.

Sign up and configure boundaries per brand, or get a margin audit to see which listings are under your floor today.