Order volume tells you who is busy. Margin tells you who is paying the rent.
Essen4u breaks results down by brand and by platform, after commission, discounts and food cost. Each brand-platform combination gets its own margin, so you can see exactly where money is made and where it leaks.
Brand x platform contribution margin
Shared kitchen, last 30 days. Margin after commission and food cost.
| Brand | Orders | Platform A | Platform B | Platform C |
|---|---|---|---|---|
| Tandoor TheoryNorth Indian | 3,120 | 27.4% | 21.8% | 25.9% |
| Bowl CultureRice bowls | 2,860 | 29.1% | 26.3% | 28.0% |
| Midnight RollsRolls & wraps | 4,210 | 18.6% | 14.9% | 20.2% |
| Green PlateSalads | 940 | 31.2% | 28.7% | 30.4% |
| Sugar StackDesserts | 1,380 | 34.5% | 30.1% | 22.8% |
Midnight Rolls is the busiest brand in this kitchen and the least profitable one. Sugar Stack loses its margin on a single platform. Neither shows up in total order volume.
What goes into the number
Contribution margin, line by line.
| Gross order value | ₹2,94,700 |
| Platform commission | - ₹73,675 |
| Kitchen-funded discounts | - ₹17,680 |
| Food cost | - ₹1,03,145 |
| Packaging | - ₹56,290 |
| Contribution | ₹43,910 (14.9%) |
Brand x platform view
Every combination in one table, coloured by whether it clears your margin floor.
Review flags
Combinations that stay below the floor are flagged with the main cause: commission, discount, cost or price.
Payout reconciliation
Platform payouts are matched against orders so deductions are visible, not buried in a settlement.
Any period
Compare weeks, months or custom ranges, and see how a price change moved margin.
Down to the dish
Open any cell to see which listings drive the result for that brand on that platform.
Export
Download any view for your accountant or partners as a spreadsheet.
Questions
Reporting, answered.
Where does the data come from?
Order, commission and payout data from your connected platforms, combined with food cost from the master menu and packaging cost you set per brand.
Can I see results per kitchen location?
Yes. On the Group plan every view can be filtered or compared by location as well as by brand and platform.
Is ad spend included?
Platform ad spend can be added per brand so it is included in contribution margin when you want it to be.
Rest of the Kitchen Engine
Each module feeds the next.
Next ticket on the rail
Find out which brand is paying the rent.
Sign up and connect your platforms, or get a margin audit for a first look at your brand-platform margins.